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Mainstream TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Ongoing Competition
Linear broadcasts have long been recognized as established television models, relying on fixed air times via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online cont